NS Home Shopping Celebrates 25th Anniversary, Aims for Food & Life Platform Growth

NS Home Shopping announced on May 15 that it held a vision declaration ceremony on May 8 at the Saemaul Undong Central Training Center in Seongnam, Gyeonggi Province, to celebrate its 25th anniversary.

The event was attended by Kim Hong-guk, Chairman of Harim Group, along with representatives from major affiliates and NS Home Shopping employees. The company declared its new vision as the "No. 1 Food & Life Shopping Platform," aiming to provide substantial value to customers' lives across food and lifestyle sectors. The core values for realizing this vision include trust, challenge, communication, and customer focus.

In his commemorative speech, Jo Hang-mok, CEO of NS Home Shopping, stated, "This vision declaration is not just an announcement of a slogan; it is a clear declaration of our direction and standards for how we should work and where we are headed." He emphasized that NS Home Shopping will grow into a Food & Life shopping platform that delivers real value to customers, adding, "When our choices centered around customers accumulate, the future of NS Home Shopping will be realized."

Kim Hong-guk, in his encouraging remarks, noted, "NS Home Shopping's vision for 2050 is not merely a declaration to be number one in the market, but a commitment to provide the top value to customers." He stressed the importance of focusing on customer value as the essence of business, even in a changing market environment. He further stated, "In an era where data and AI redefine industrial competitiveness, retail competition is shifting from channel competition to experience competition. We must create a platform where customers can naturally connect their experiences across online and offline channels."

Meanwhile, NS Shopping, the operator of NS Home Shopping, has acquired Homeplus Express, the supermarket division of Homeplus. This acquisition marks Harim Group's re-entry into the domestic offline retail market in the form of a corporate supermarket (SSM) after 14 years, following the sale of NS Mart to E-Mart in 2012.