Nexon is teaming up with Naver to enhance user convenience and expand the gaming and streaming ecosystem.
On May 18, Nexon announced a transition event for 'Naver Login Members' and introduced the Chijijik 'N Connect' project.
Naver Login Members can use their Naver ID to log into Nexon and make payments through Naver Pay. Nexon users aged 14 and older who have completed identity verification can convert their existing accounts to a Naver ID. After switching to a Naver Login Member, users will retain their previous gaming records, and all transactions within Nexon will be processed via Naver Pay.
Additionally, Nexon is launching the N Connect project to promote the creation of broadcast content based on Nexon IP through Naver's live streaming platform, Chijijik. N Connect aims to connect users, creators, and games. It will offer rewards based on activity, growth, and impact, reflecting viewer participation in Chijijik broadcasts. A content support center will also assist creators in producing Nexon-related content.
Nexon plans to support Chijijik partners, pro, and rookie streamers in creating and broadcasting content based on Nexon games. The collaboration will enhance the experience for users, allowing them to seamlessly transition from watching their favorite streamers to playing games. The Chijijik N Connect will operate in a preseason phase until September 22, with the regular season set to begin in October.
Through this collaboration, the two companies aim to strengthen user data connections and organically combine Nexon's game intellectual property with Naver's services, providing personalized content and an expanded gaming experience for users.
To celebrate the opening of the Naver Login Member application page, Nexon will offer benefits to participants. Users who switch their login account to a Naver ID by July 20 can choose a coupon pack for one Nexon game, such as Dungeon & Fighter, MapleStory, or Mabinogi Mobile. Participants in the FC Online 8th anniversary event will also receive rewards.
Last September, Nexon and Naver signed a strategic partnership agreement to combine 'playing games' and 'watching games' using AI and data to provide new content. This project marks the first linked service introduced since the agreement was signed.
The account integration is expected to facilitate mutual user inflow between Nexon's gaming audience and Naver and Chijijik's platform users, enhancing the lock-in effect where gaming and content consumption occur simultaneously.
* This article has been translated by AI.
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