[Photo: Promotional poster for Minister Song Mi-ryeong's live commerce event]
As onion prices plummet due to oversupply, Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong will take to live commerce to sell fresh onions.
The Ministry announced that Minister Song will participate as a "guest host" in a live commerce broadcast scheduled for 1 p.m. at the Iksan Agricultural Cooperative online studio in North Jeolla Province. The event aims to encourage onion consumption, during which Minister Song will explain the benefits and storage methods of onions.
The live commerce event will be streamed for 60 minutes on Naver Shopping Live and the NH Imarket channel. The first 1,000 customers to make a purchase will receive onion pickling sauce, while 100 customers who verify their purchases will receive melons as gifts.
The minister's involvement in the event is a response to a significant drop in onion prices compared to last year. According to the Korea Agro-Fisheries & Food Trade Corporation's Agricultural and Fisheries Product Distribution Information System (KAMIS), the consumer price of onions is currently 2,477 won per kilogram, a 23.2% decrease from the same period last year.
The Ministry aims to stimulate market demand and stabilize the depressed onion prices through this promotional event.
Minister Song stated, "I hope our farmers' delicious and nutritious produce, which they have cultivated with care, will be purchased generously. I also ask for warm support for our farmers."
The Ministry announced that Minister Song will participate as a "guest host" in a live commerce broadcast scheduled for 1 p.m. at the Iksan Agricultural Cooperative online studio in North Jeolla Province. The event aims to encourage onion consumption, during which Minister Song will explain the benefits and storage methods of onions.
The live commerce event will be streamed for 60 minutes on Naver Shopping Live and the NH Imarket channel. The first 1,000 customers to make a purchase will receive onion pickling sauce, while 100 customers who verify their purchases will receive melons as gifts.
The minister's involvement in the event is a response to a significant drop in onion prices compared to last year. According to the Korea Agro-Fisheries & Food Trade Corporation's Agricultural and Fisheries Product Distribution Information System (KAMIS), the consumer price of onions is currently 2,477 won per kilogram, a 23.2% decrease from the same period last year.
The Ministry aims to stimulate market demand and stabilize the depressed onion prices through this promotional event.
Minister Song stated, "I hope our farmers' delicious and nutritious produce, which they have cultivated with care, will be purchased generously. I also ask for warm support for our farmers."
* This article has been translated by AI.
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