Lotteria will increase prices for some menu items starting at the end of this month.
Lotteria GRS announced on May 20 that it will raise prices by an average of 2.9% beginning May 28.
The price adjustments will affect 22 types of individual burgers, with increases ranging from 100 to 300 won per item. The popular 'Ria Bulgogi' and 'Ria Shrimp' burgers will each see a 100 won increase, bringing their prices to 5,100 won.
The company cited rising exchange rates due to domestic and international instability, global raw material supply issues, and increased logistics costs as reasons for the price hike. However, it noted that the increases are lower than the recent hikes in minimum wage and delivery fees to minimize the burden on consumers.
A Lotteria GRS representative stated, "We decided to adjust prices after discussions with franchisee associations to protect franchise profitability. We also plan to implement discount promotions to alleviate the burden on consumers."
Earlier this year, Burger King raised its burger prices by 200 won and side menu items by 100 won in February. McDonald's also increased prices for 35 menu items by an average of 2.4% during the same month, while Mom's Touch raised prices for 43 individual items by an average of 2.8% starting in March.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.