Daily List, 2026 Summer Collection Lookbook [Photo by Sejong Group]
Sejong Group's fashion retail brand Wellmade is set to continue its strong sales momentum in the first half of the year by promoting the summer collection of its women's brand Daily List.
According to Sejong Group on May 21, Wellmade has recorded a 34% increase in sales compared to the same period last year. The company's promotional events and online and offline campaigns during May, which is Family Month in Korea, have garnered positive consumer responses.
Daily List also contributed to this sales growth, with its sales rising 27% year-over-year this month. Cumulatively, sales for the year have increased by 17%, driving strong performance in the first half.
In response, Daily List is launching its '2026 Summer Collection.' This collection, themed 'Light Moves,' focuses on lightweight and comfortable wear for the summer season. It features premium materials to enhance practicality and seasonal appeal.
Key items include a tape-point jumper and a hooded string jumper, both made from sheer materials and reflecting the mint core style. These products offer UV protection, making them suitable for everyday wear and outdoor activities.
Additionally, the collection includes printed long-sleeve shirts, patterned collar dresses, string vests, and elastic half pants. Some items can be styled as coordinated sets.
A Wellmade representative stated, "We aim to maintain the strong performance of the first half into the second half with this summer collection."
Meanwhile, Wellmade's online sales surged by 65% last year. During the winter season, sales increased by 10% due to strong outerwear sales. Sejong attributes the improved performance to product planning tailored to the customer bases of its key brands, including Indian, Bruno Baffi, and Daily List.
* This article has been translated by AI.
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