eBay Japan's online marketplace Qoo10 Japan launches 'Qoo10 Pick' at Seven-Eleven Japan [Photo=eBay Japan]
eBay Japan's online marketplace Qoo10 Japan is partnering with Seven-Eleven Japan to expand the offline sales of K-Beauty products.
On May 21, eBay Japan announced that it will introduce a K-Beauty curation corner called 'Qoo10 Pick' in Seven-Eleven stores across Japan starting in September, with some locations excluded.
Since September of last year, Qoo10 Japan has been testing the sale of K-Beauty products in select Seven-Eleven stores. During this trial, eight brands and 24 products were showcased, and based on the results over the past year, Qoo10 Pick will officially launch in late September.
Qoo10 Pick will feature a selection of popular K-Beauty brands that have gained traction on the Qoo10 platform, allowing Japanese consumers to purchase trending K-Beauty products conveniently at their local convenience stores. An eBay Japan representative stated, "As demand for K-Beauty in Japan has surged, consumers are increasingly looking for easy and convenient ways to experience these products."
The Qoo10 Pick section will offer limited mini-sized products and exclusive color items. Initially, brands such as Skin&Lab, Growers, and 23 Years Old will be featured, with plans to gradually expand the brand and product lineup based on consumer feedback and sales data. Dedicated display stands will also be installed in the stores.
Kim Soo-ah, head of eBay Japan's Korean Sales Division, expressed optimism about the collaboration, stating, "We expect that this partnership will allow Japanese consumers to experience K-Beauty in their daily lives. We will support the growth of K-Beauty brands through various online and offline initiatives."
Currently, Qoo10 Japan is a platform utilized by approximately 25 to 28 million Japanese consumers. It holds over 30% market share in the Japanese online beauty market and has maintained double-digit growth for eight consecutive years, particularly among women aged 10 to 30.
* This article has been translated by AI.
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