Seoul Police Investigate Starbucks 'Tank Day' Incident Involving Shinsegae Chairman

by KWONKYUHONG Posted : May 21, 2026, 21:18Updated : May 21, 2026, 21:18
Members of various civic groups, including the May 18 Victims Association, hold a press conference on May 21 in front of the Starbucks Gwanghwamun store, demanding the resignation of Jeong Yong-jin, chairman of Shinsegae Group, over the company's 'Tank Day' promotion related to the May 18 Democratic Movement anniversary. Photo by Yonhap News
Members of various civic groups, including the May 18 Victims Association, hold a press conference on May 21 in front of the Starbucks Gwanghwamun store, demanding the resignation of Jeong Yong-jin, chairman of Shinsegae Group, over the company's 'Tank Day' promotion related to the May 18 Democratic Movement anniversary. [Photo=Yonhap]
On May 18, the 46th anniversary of the May 18 Democratic Movement, Jeong Yong-jin, chairman of Shinsegae Group, was reported to the police over the controversy surrounding Starbucks' 'Tank Day' promotion.

According to police on May 21, the Seoul Metropolitan Police Agency initially assigned the case involving Jeong and former Starbucks Korea CEO Son Jeong-hyun to the Gangnam Police Station but later reassigned it to the Public Crime Investigation Unit.

The Seoul police had originally designated the case to the Gangnam Police Station's Investigation Division 2, but due to the seriousness of the matter, they transferred it to the special unit within half a day.

The special unit is known for its expertise in investigations, comparable to that of the prosecution's special department, and is set to begin a thorough investigation starting with a witness interrogation on May 29.

Previously, the civic group People's Livelihood Countermeasures Committee filed a complaint against Jeong, Son, and other Starbucks Korea executives, claiming that the company's promotion of the 'Tank Tumbler Series' and phrases like 'Tank Day' and 'Tap on the Desk' on its event page were insulting and defamatory to the families of the May 18 victims and the citizens of Gwangju.

In response, a boycott of Starbucks has been launched across the country, including in Gwangju, and President Lee Jae-myung and the ruling party have criticized Starbucks repeatedly. The incident has gained international attention, escalating the situation further.

Additionally, Jeong's past remarks and far-right actions have come under scrutiny, leading to a decline in the stock prices of E-Mart and Shinsegae Group.



* This article has been translated by AI.