The health supplement market is evolving with a focus on functionality. Recently, pharmaceutical companies have been introducing vitamin products aimed at immune management that prioritize formulation, ease of consumption, and low calories, moving beyond simple ingredient competition.
According to industry reports on May 22, as demand for immune management increases ahead of seasonal changes and early summer, the pharmaceutical sector is accelerating competition in new vitamin products. Notably, products designed for convenience and wellness, such as powdered forms that can be taken without water, gummies, and low-calorie options, are expanding consumer choices.
Data from Samjeong KPMG indicates that the wellness food market is becoming more segmented with various formulations, altering the competitive landscape.
Centrum recently launched its 'Centrum Immune Boost Daily Protection C,' designed as a powdered formulation that can be consumed without water. It contains essential nutrients like Vitamin C, Vitamin D, zinc, and selenium, which are necessary for normal immune function and antioxidant activity. The company stated, "We used Vitamin C sourced from Poland's Bart company, applying liposome technology to enhance delivery efficiency within the body."
The differentiation in formulation is also notable. It features a patented Cool Melting technology that dissolves quickly in the mouth, enhanced with a mixed berry flavor for easy consumption without water. Additionally, it is offered in a zero-calorie form without synthetic flavors, colorings, or genetically modified ingredients.
Prior to this, Centrum introduced a gummy product, 'Centrum Multi Gummies,' designed to be easily consumed by those who found traditional tablets daunting.
Dongkook Pharmaceutical has launched an all-in-one multi-formula, 'MyFitV Liposome Multivitamin Mineral,' which combines vitamins and minerals. According to the company, this product utilizes a patented liposome technology called Lipoprime, maximizing the absorption rate of vitamins and minerals, and contains 17 essential vitamins and minerals in a single tablet.
Liposomes are tiny spherical structures with a phospholipid bilayer similar to cell membranes. Vitamins and minerals encapsulated in liposome formulations easily adhere to cell membranes and are absorbed through endocytosis.
Dong-A Pharmaceutical has introduced an orally dissolving powder product, 'Orsomol Immune ODP,' which transforms the existing dual-form vitamin 'Orsomol Immune' into a powder form. This innovation enhances convenience by allowing consumption without water, moving away from the previous method that required both liquid and tablets.
Industry experts note that these changes reflect a growing consumer preference for not only beneficial ingredients but also for "ways to consume them consistently." They predict that the market for immune management products, including vitamins, will become even more segmented, with an expansion in considerations such as ingredient combinations, taste, formulation, portability, calorie content, and the quality and origin of raw materials.
* This article has been translated by AI.
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