Kakao Entertainment is set to unveil a new chart that reflects the global K-pop fandom, collaborating with music platforms in China and Japan. This initiative aims to showcase the global influence of K-pop artists by incorporating not only streaming data but also actual fan engagement metrics.
On May 28, Kakao Entertainment announced the criteria for the upcoming 'Global K-Chart,' which will be jointly launched in June by its music platform Melon, Tencent Music Entertainment from China, and Line Music from Japan.
The Global K-Chart will compile data from major music platforms in Korea, China, and Japan to measure the global impact of K-pop artists. It will be updated simultaneously on Melon, Tencent Music, and Line Music, featuring both an integrated global chart and detailed charts for each platform.
A key feature of the chart is its inclusion of fan activity metrics, in addition to music streaming figures. Melon will account for user numbers related to streaming and downloads, as well as fan interactions such as likes and follows. Each platform will adapt certain metrics to fit their specific service environments.
Kakao Entertainment aims to establish a new K-pop metric that goes beyond simple popularity rankings, reflecting the actual responses and engagement levels of fandoms. Given that Korea, China, and Japan are critical regions in the global K-pop market, the comprehensive data from local fans is expected to provide a more nuanced view of global trends.
A Melon representative stated, "The Global K-Chart goes beyond merely counting artists with high streaming numbers; it captures various traces of fan reactions and actions towards artists' activities. We hope that the chart, which directly reflects the genuine sentiments of fans in Korea, China, and Japan, will serve as a meaningful platform for K-pop artists to engage more deeply with their global fandoms and expand their reach."
* This article has been translated by AI.
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