NH Nonghyup Life has filed a patent for a system that automates the insurance enrollment design process using artificial intelligence (AI). This initiative aims to enhance operational efficiency in the agricultural and cooperative sales sectors by allowing AI to analyze complex insurance product structures and conditions to support customized designs for customers.
On May 28, NH Nonghyup Life announced that it has simultaneously filed for both technology and business model patents for its 'AI Enrollment Design System.' The patent application seeks to introduce AI into the insurance design process to propose customized insurance products more quickly and accurately.
The AI Enrollment Design System analyzes customers' existing coverage and potential premium payments to support optimized insurance designs. It also automatically incorporates complex product structures and policy rules, thereby reducing design time.
Given the unique sales environment where banking and insurance services are provided together, this system is expected to significantly reduce customer interaction time while increasing design accuracy.
The system is also anticipated to assist new agents in easily navigating the enrollment design for complex coverage products, such as dementia and health insurance, thereby contributing to improved operational efficiency and sales productivity.
Park Byeong-hee, CEO of NH Nonghyup Life, stated, "With this patent application, we aim to strengthen our competitiveness in AI-based customized insurance services while simultaneously enhancing customer satisfaction and sales efficiency."
* This article has been translated by AI.
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