New York–inspired fashion brand opens flagship store in Seoul's Yeonnam-dong

WENDY of K-pop girl group Red Velvet poses for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

SEOUL, May 29 (AJP) - Contemporary designer brand CARLYN held the grand opening of its new flagship store in Seoul's trendy neighborhood of Yeonnam-dong on Friday.

Thai actresses EMI and BONNIE pose for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

Known for its New York–inspired modern aesthetic, CARLYN has built a following among young consumers in South Korea and across Asia for its handbags and accessories.

Thai actor MIK poses for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

The new four-story store features an exterior inspired by the brand's signature quilting design, with spaces divided into four themes — "volume," "freedom," "lightness," and "colorways" —offering visitors an immersive experience of the brand's collections.

LEESEO of K-pop girl group IVE poses for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

Located in Seoul's hip district near Hongik University areas, a popular destination for young people and international tourists, the store is expected to attract plenty of visitors and raise the brand's profile.

Yook Sung-jae of K-pop boy group BTOB poses for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

The opening event was attended by Wendy of K-pop girl group Red Velvet, Yook Sung-jae of boy group BTOB, Leeseo of girl group IVE, as well as Thai actors EMI, BONNIE and MIK.

Thai actor and actresses EMI (far left), BONNIE (center) and MIK pose for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul on May 29, 2026. AJP Yoo Na-hyun

Wendy of K-pop girl group Red Velvet (far left), Yook Sung-jae (center) of BTOB and Leeseo of IVE poses for a photo during a promotional event for fashion brand CARLYN's flagship store in Yeonnam-dong, Seoul, in this combined photo taken on May 29, 2026. AJP Yoo Na-hyun