As the market shifts from a focus on general multivitamins, there is a growing demand for high-dose Vitamin B products aimed at fatigue management. Even at higher price points, products emphasizing fatigue relief are gaining market share.
GC Green Cross announced on June 1 that its high-dose Vitamin B complex, Bimax, won the top award in the high-dose Vitamin B category at the '2026 Consumer Recommended Brand Awards' held on May 28.
The Consumer Recommended Brand Awards evaluate consumer satisfaction, brand trust, and market competitiveness to select leading brands in various categories.
Including this latest accolade, Bimax has received four brand awards in the first half of this year. It previously won honors at the 'Hall of Fame for Korean Brands,' '2026 Best Brand in Korean Consumer Evaluation,' and '2026 Most Loved Brand Awards in Korea.'
Bimax contains high-dose active Vitamin B and is primarily sold through pharmacy distribution channels. Its flagship product, Bimax Jet, is noted for its high-dose active Vitamin B and various vitamins and minerals, appealing to consumers needing fatigue management.
GC Green Cross is expanding its advertising and marketing efforts by featuring actor Jung Ji-hoon as its model. A company representative stated, "We aim to develop products that reflect consumer needs and become a leading vitamin brand in South Korea."
* This article has been translated by AI.
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