Hyungji I&C is set to launch its global expansion, starting with the Japanese market. The company plans to apply its omnichannel strategy, which combines online and offline sales, to enhance its business-to-consumer (B2C) operations abroad.
On June 1, Hyungji I&C announced that it will introduce its women's clothing brand Carisnote as the leading brand for its entry into Japan. This decision comes in response to the growing demand for business attire in Japan and the expanding K-fashion consumer base shifting from young fashion to adult women's clothing.
In the offline sector, the company is collaborating with Tokyo-based fashion sales agent KUNI to secure placements in major local retail channels, including Mitsukoshi Department Store and Onward Kashiyama. In the second half of the year, Hyungji I&C plans to participate in the fall/winter (F/W) season order fairs organized by major Japanese trading companies, including Itochu Corporation.
For the online segment, Hyungji I&C intends to leverage a K-fashion online platform set to launch in August by Itochu and fashion distribution company CNB Network. The company aims to establish this platform as a B2C sales hub in Japan and develop a local direct shipping system to broaden its sales base.
Once Carisnote establishes itself in the Japanese market, Hyungji I&C plans to expand its local lineup with the men's clothing brand Yejak and the Bon brand. The company is also reportedly considering entering the home shopping platform Shop Channel, which caters to premium brand customers in Japan.
A representative from Hyungji I&C stated, "We will build a distribution network in the Japanese market that includes online, offline, and home shopping, and we aim to capture the local premium market with high-quality materials and differentiated designs."
In March, ahead of Carisnote's entry into Japan, Hyungji I&C underwent a brand renewal to reduce the heavy image of its existing women's clothing line and to strengthen a younger, more modern concept.
* This article has been translated by AI.
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