LF's Double Flag Launches in Japan with Official Entry at Preppy Kobe Store

LF's golf brand, Double Flag, has officially entered the Japanese market with its launch at the Preppy Kobe store, marking its first foray into the global arena.
 
LF announced on June 2 that Double Flag officially opened at the Preppy Kobe store in early May. This is the brand's inaugural venture into international markets.
 
Preppy, a retail store based in the Kansai region of Japan, offers a range of brands across sports, outdoor, travel, and golf sectors, and has recently focused on strengthening its golf offerings.
 
Since the second half of last year, Double Flag has been actively introducing its brand and style content within the local fashion and golf community in Japan to gauge market reactions.
 
During this process, local Japanese companies, having engaged with the brand's social media content, directly proposed collaboration, leading to the partnership. LF began selling Double Flag products at the Preppy Kobe store through local export methods, timed to coincide with Japan's Golden Week.
 
The initial export product lineup focuses on summer hybrid styles that connect the golf course with everyday life. It includes signature items such as the mock neck t-shirt and barrel fit pants, along with accessories like the big logo sun cap and socks.
 
LF noted that the response to the accessory line has been particularly positive, with additional orders coming in just three weeks after the store's opening.
 
A local partner commented, "The Japanese golf wear market is heavily male-dominated, and women's golf wear tends to be skewed towards flashy styles or performance-focused brands. We were looking for a brand that seamlessly transitions between the golf course and everyday life while offering originality and high design sensibility."
 
A representative from Double Flag stated, "There is growing interest in lifestyle golf wear that embodies the sophisticated sensibility and styling unique to domestic brands in Japan. Through this collaboration, we plan to expand our engagement with Japanese customers and gradually enhance brand experiences in the local market."
 
Meanwhile, Double Flag's Spring/Summer 2026 collection theme is 'Beauty Tour.' The core strategy revolves around hybrid golf wear that naturally transitions from the golf course to daily life. Key items include a color-block quarter zip, denim point skirt, khaki barrel fit pants, and olive green layered windproof knit.