HK Inno.N announced that its slow-aging skincare brand, B-Wants, will be available at the Olive Young store in Pasadena, California, as well as on its online platform. This entry into the U.S. beauty market represents more than just an expansion of sales; it is a strategic move to establish a global business foundation.
With this launch, B-Wants aims to target local consumers in the U.S. The brand will showcase its flagship product, the Peptide-X Firming Eye Serum Stick, along with the Seaweed PDRN Glow Peel-Off Jelly Mask, Cica Collagen Moisture Serum, and Deep Toning Glutathione Ampoule Serum.
The Olive Young Pasadena store, which opened on May 29, is the first U.S. location. To celebrate the store opening, B-Wants is participating in a "Grand Opening Deal" event, offering a 40% discount on three products: the Seaweed PDRN Glow Peel-Off Jelly Mask, Cica Collagen Moisture Serum, and Deep Toning Glutathione Ampoule Serum, available until June 11.
A representative from HK Inno.N's beauty division stated, "Through this launch, we will expand consumer touchpoints and strengthen brand recognition in the U.S. market."
* This article has been translated by AI.
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