Lotte Mart Expands Unsweetened Meat Products to Target Low-Sugar Trend

Lotte Mart announced on June 3 that it will introduce unsweetened meat products aimed at consumers looking to reduce sugar intake.

The new product, unsweetened smoked chicken slices (400g), contains no added sugars or alternative sweeteners. It will be sold at a promotional price of 10,990 won through June 10, with a buy-one-get-one-free offer.

The decision to launch unsweetened meat products comes as sales and demand for poultry items have increased. From January to May this year, sales of low-sugar, unsweetened, and zero-sugar poultry products, including chicken and duck, rose by 28% compared to the same period last year. During the same timeframe, sales volume increased by 32%. The zero-sugar smoked duck slices, introduced last year, sold 100,000 units as a single product.

Initially focused on beverages, the low-sugar trend has recently expanded to include grains and meat products. According to Lotte Mart, sales of low-sugar, unsweetened, and zero-sugar fresh food products, including grains and meats, have seen growth of 91% in 2023, 150% in 2024, and 247% in 2025, marking three consecutive years of growth.

The number of stock-keeping units (SKUs) is also increasing. During the same period, the SKUs for low-sugar, unsweetened, and zero-sugar fresh food products grew by 25%, 41%, and 57%, respectively.

Jeon So-eun, product planner (MD) for Lotte Mart's Super Meat Team, stated, "We plan to continuously strengthen our meat product lineup in line with the rapidly growing low-sugar and unsweetened fresh food trend."

Additionally, Lotte Mart will hold a 'Big Sale Day' event from June 3 to 7, offering major food items such as watermelon, Korean beef, and pork belly at up to half price. The Big Sale Day is a monthly discount event organized by Lotte Mart Super.