Gentle Monster will launch the new Veggie collection on June 5 at the pop-up store in House Nowhere, Seoul. A giant broccoli character 'Vegimon' is displayed at the pop-up store. [Photo by Jo Jae-hyung]
On June 4, the pop-up store located in Seoul's Seongsu-dong, known as House Nowhere, drew attention with a unique display. A giant broccoli character, 'Vegimon,' was seen peacefully resting with a small onion on its head, creating a whimsical atmosphere reminiscent of a farm.
Moving past Vegimon, visitors encountered the true stars of the event: ten new eyewear styles from Gentle Monster's Veggie collection. This collection reinterprets the 'Farm Girl Core' trend, which has recently taken the global fashion and lifestyle market by storm. The Farm Girl Core aesthetic emphasizes a natural and rustic vibe, contrasting with urban sophistication.
The Veggie collection features organic shapes inspired by vegetables like tomatoes and bell peppers, with all products designed to be foldable. Notably, many attendees were drawn to the 'Radi 02' model with round metal frames, worn by K-pop star Karina in a campaign video, and the 'Topi 02' model, which boasts curves reminiscent of a bell pepper.
Gentle Monster will launch the new Veggie collection on June 5 at the pop-up store in House Nowhere, Seoul. Products from the Veggie collection are displayed at House Nowhere. [Photo by Jo Jae-hyung]
The pop-up store was filled with characters that enhanced the atmosphere, featuring various vegetable characters placed throughout the space, creating an illusion of walking through a farm. The interactive photo booth was a popular spot, allowing visitors to create their own Vegimon character and receive a photo card. This area was bustling with young visitors eager to take pictures with the Vegimon plush toy.
Gentle Monster's latest project aims to reach beyond the domestic market and target a global audience. On June 5, the Veggie collection will simultaneously launch in six major cities worldwide, including Shanghai, Beijing, Tokyo, Bangkok, and New York, welcoming fans around the globe.
Customers purchasing Veggie collection products at the pop-up store will receive a limited-edition 'Vegimon keychain' as a gift, while the collection will also be available on the official website and in physical stores.
Gentle Monster will launch the new Veggie collection on June 5 at the pop-up store in House Nowhere, Seoul. View of the interactive photo booth at the pop-up store. [Photo by Jo Jae-hyung]
* This article has been translated by AI.
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