Kas Opens FIFA World Cup Fan Base Camp in Seoul

 

On June 11, as visitors exited Gangnam Station's Exit 11, a massive structure caught their eye. A large installation inspired by Kas beer crates filled the first floor of the Yeoksam Building, announcing the presence of the World Cup pop-up store.
 
OB Beer Kas opened the 'Kas FIFA World Cup Fan Base Camp' in conjunction with the kickoff of the 2026 FIFA World Cup in North and Central America. As the only official sponsor of the 2026 FIFA World Cup among domestic alcohol brands and a partner of the Korea Football Association (KFA), OB Beer Kas created this ambitious space to harness the cheering energy of the nation.
 
Upon entering, visitors were greeted by sounds and visuals that heightened the World Cup atmosphere. The pop-up's main feature is the 'Base Camp Sticker Tour,' which encourages guests to participate in the experience rather than just observe.
 
Each guest receives a special certification card where they can write their name, nickname, and 'Kas drinking capacity,' and attach an avatar sticker to create their own 'Cheering Warrior,' marking the start of their journey.
 

Deeper inside the venue, six mission zones awaited participants. These included the 'Shouting Booth' where visitors yell into a decibel meter, the 'Human Slot Machine' requiring teamwork to match cheers with chosen images, and the 'Training Room' where participants mimic cheer and soccer movements displayed on screens.
 
Next, guests could kick a ball to hit the letters spelling 'Korea' in the 'Shooting Ground,' write messages of support for the national team on the 'Message Wall,' and quickly touch falling soccer balls in the 'Ten Ten Arcade' to test their reflexes.
 
Those who complete four or more of the six missions receive rewards including Kas World Cup merchandise, tasting vouchers, and photo opportunities. Most visitors showed a strong desire to complete all six missions.
 
After sweating through the cheering missions, guests can enjoy refreshing beer at the 'Kas Cheers Bar.' This space features a limited-edition 'One Team Edition' beer created specifically for the World Cup. The packaging showcases the Taegeuk symbol representing Korea and images of the 11 national team players, visualizing the 'One Team' message that unites players and fans.
 
Kas plans to use this pop-up store as a hub for the excitement of cheering. Special 'Viewing Parties' are scheduled during the group stage matches of the national team, including the first match against the Czech Republic on June 12, the second match against Mexico on June 19, and the third match against South Africa on June 25. Fifty fans selected through a lottery from pre-registered participants will gather for group viewings.
 
Special MC Im Hyung-cheol will participate, presenting the match lineup, key viewing points, halftime analysis, and a lucky draw among various programs. Participants will receive a match day set including the One Team Edition beer, popcorn, and cheering merchandise such as scarves and clappers.
 
The Kas FIFA World Cup Fan Base Camp will operate daily from 11 a.m. to 8 p.m. on the first floor of the Yeoksam Building in Gangnam Station until June 25. Adults aged 19 and older can enter for free with a reservation through Naver Place or by visiting the venue directly.