On June 12, Kyowon announced that 'Shinshin Dangbu' is a YouTube content series featuring brand ambassador Shin A-ra sharing wellness tips for daily living. The series has been presented since March as part of Kyowon Wells' wellness branding strategy.
The content is designed to promote Kyowon Wells' wellness solutions, targeting the health-conscious 40 to 50 age group, with a focus on dietary habits and anti-aging.
So far, six episodes have been released, with viewership steadily increasing: Episode 1 has 700,000 views, Episode 2 has 1.91 million views, Episode 3 has 1.98 million views, Episode 4 has 2.04 million views, Episode 5 has 2.16 million views, and Episode 6 has 4.54 million views, showing a trend of rising viewership with each episode.
The show's popularity is attributed to its focus on real health concerns, addressing relatable topics such as dietary habits, aging management, and rhinitis, which resonate with viewers and effectively communicate Kyowon Wells' wellness solutions in an approachable manner.
Notably, Episode 6, released on May 22, recorded the highest viewership among the episodes. It featured guest appearances by obstetrician Hong Seo-yeon and comedian Jung Seong-ho, discussing common health issues for middle-aged individuals, including menopause and hemorrhoids, while also introducing the 'Spa One' bidet from Kyowon Wells and its use for sitz baths.
The 'Shinshin Dangbu' series will run a total of 12 episodes until November, continuing to showcase various wellness solutions and healthy lifestyle information, including new products from Kyowon Wells.
Kyowon Wells appointed Shin A-ra as its brand ambassador in February and has been releasing various branded content, including 'Shinshin Dangbu' and 'Shin A-ra's Wells Routine' on its official YouTube channel. As a result, the number of subscribers to the Kyowon Wells YouTube channel has increased by 380% since February.
A representative from Kyowon Wells stated, "The positive response seems to stem from our ability to present customers' interests, such as home-cooked recipes using Kyowon Wells' mineral water, in a relatable and accessible manner."
* This article has been translated by AI.
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