As the release of Disney and Pixar's highly anticipated "Toy Story 5" approaches, the iconic Pizza Planet from the film has opened a pop-up location in Seongsu-dong, Seoul. The "Papa John's Pizza Planet" is a collaboration between Papa John's and the upcoming movie, generating excitement among fans even before its official opening on June 12.
Located at Stage X Seongsu, the pop-up store immediately captures attention with its exterior designed to resemble the Pizza Planet from the film.
Upon entering through an entrance reminiscent of a secret space base, visitors are greeted by a prominent sculpture of the "Papa John's Pizza Planet," merging the worlds of Papa John's and Toy Story. The space features a space-themed interior and various arcade games, creating an immersive experience that feels like stepping into the movie's Pizza Planet.
The interactive content seamlessly integrates Papa John's brand philosophy with the film's universe. Guests can enjoy simple games while learning about the unique features of Papa John's menu, including hand-tossed dough, low-temperature fermentation, high-quality ingredients, and premium mozzarella.
By following Papa John's official Instagram or downloading the app, visitors can take photos with a special "Toy Story X Papa John's" frame and play nostalgic arcade games.
A special area designed to evoke nostalgia is also available. Following the storyline where the character Andy cherishes and loves his toys, a guestbook event invites visitors to write letters on pizza-shaped notepads to their own "Andy," adding an emotional touch to the experience.
Photo zones featuring beloved characters like Woody, Buzz, and Jessie, as well as the new character from this series, the smart tablet "Lilly Pad," are also set up. Fans dressed as their favorite characters were spotted enjoying the event.
One visitor shared, "I've been a fan since the first Toy Story came out. I've always wondered what the Pizza Planet pizza would taste like, so it was fun to finally try it myself."
Guests received tickets upon entry, which they could stamp at each experience station. Collecting three stamps through quizzes and games allowed them to participate in a lucky draw. Prizes included an iPad case shaped like the new character Lilly Pad, Crocs, pizza blankets, tote bags, collaboration T-shirts, tumblers, and pizza coupons.
After completing all experiences, guests were welcomed by a pizza truck in the outdoor area. Here, they could sample three limited edition pizzas created in collaboration with Toy Story 5, including the "Buzz Pizza" with rich pepperoni flavor, the Western-style "Jessie Pizza," and the refreshing "Woody Pizza," rounding off their pop-up experience with a culinary delight.
This pop-up store is part of a global experiential project taking place in major cities worldwide, including London, Madrid, and Los Angeles. It operated in South Korea from June 12 to 14. The animated film Toy Story 5 is set to be released in theaters nationwide on June 17.
Chris Lin Su, Senior Vice President of Papa John's International, expressed, "We are thrilled to bring the beloved 'Papa John's Pizza Planet' to life for many fans. We hope this pop-up allows many fans in Korea to create new memories while enjoying delicious pizza."
* This article has been translated by AI.
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