Home & Shopping will host a special broadcast featuring the premium 'Saechungmu Rice' from the Suncheon Agricultural Cooperative on June 16 at 4 PM.
According to Home & Shopping, the broadcast will showcase a set of 20 kilograms of 'Saechungmu Rice' harvested in 2025. This rice variety, developed by the Jeonnam Agricultural Technology Institute after seven years of research, is renowned for its exceptional quality.
The broadcast is part of a support initiative by the Korea Small and Medium Business Administration to help small businesses enter the home shopping market. Earlier, Han Yu-won held the '2026 First Home Shopping Consultation Meeting' on June 9 to assist small businesses in this endeavor.
A representative from Home & Shopping stated, "We are honored to support small businesses in collaboration with the Korea Small and Medium Business Administration and to introduce the best products that complement warm home-cooked meals. We hope that families can enjoy a warm and happy dining experience with our carefully cultivated and strictly selected premium Saechungmu Rice."
* This article has been translated by AI.
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