NC AI is collaborating with MBC, NHN Cloud, and DataMaker to drive AI-based media innovation for K-content production.
On June 16, NC AI announced that its consortium with MBC, NHN Cloud, and DataMaker has been selected for the 'AX One-Stop Voucher Project' led by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA).
The AX One-Stop Voucher Project is a government initiative that integrates support for AI solutions, cloud services, and data to assist businesses in enhancing their AX (AI Experience). The goal is to create practical AI use cases in the industry by linking planning, data construction, AI development, and cloud infrastructure.
The consortium aims to improve productivity in the media industry, which is facing challenges due to rising production costs and a stagnant advertising market, despite growing global demand for K-content. It plans to enhance the efficiency of post-production processes, including editing, subtitling, dubbing, and screen narration, through AI.
To achieve this, the consortium will develop a 'media ontology' that comprehensively understands characters, dialogue, emotions, and scene context in broadcast videos. This will serve as the foundation for a software-as-a-service (SaaS) platform that supports the entire post-production process.
NC AI will lead the development of core technologies for this project. It will be responsible for designing the media ontology engine, fine-tuning AI models, and developing the SaaS platform and APIs. The company plans to apply its proprietary media-specialized AI, VARCO, to optimize AI services for the broadcasting production environment.
Ultimately, the project aims to develop three types of SaaS applications: AI editing, AI multilingual dubbing, and AI screen narration for visually impaired individuals. By having AI assist with repetitive post-production tasks, the project seeks to reduce production costs and time, allowing production teams to focus on creative tasks such as planning and directing. Additionally, it is expected to enhance media accessibility and create social value.
Lee Yeon-soo, CEO of NC AI, stated, "This project aims to simultaneously enhance production efficiency, expand global business, and improve media accessibility. We will lead the AX of the domestic media industry and contribute to strengthening the competitiveness of K-content based on media ontology and multimodal AI technology."
* This article has been translated by AI.
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