Ottogi announced that its 'Royal Noodle,' launched to celebrate the 30th anniversary of Yeol Noodle, has surpassed 2 million units sold within just over a month of its release. This achievement was driven by word-of-mouth on social media and online communities, without any separate television advertising.
The success of Royal Noodle is attributed to its 'K-Rose' sauce, which appeals to the tastes of the younger generation. Royal Noodle features the signature spicy flavor of Yeol Noodle combined with the richness of cheddar cheese, mascarpone cheese, and cream, creating a rose-flavored stir-fried noodle. It has a milder spice level compared to the original Yeol Noodle, lowering the entry barrier for consumers, and it employs a cooking method that retains water for a thicker texture.
Online, consumers have been sharing various creative recipes, such as adding sausages or pairing the noodles with bread to enjoy them like pasta.
An Ottogi representative stated, "With the launch of 'Royal Noodle' for the 30th anniversary of Yeol Noodle, we have received a positive response from consumers, surpassing 2 million units sold in just over a month. We will continue to highlight the spicy and thick appeal of 'Royal Noodle' to establish it as a representative product of K-Rose."
Royal Noodle originated from a modified recipe where Yeol Noodle is cooked in milk and topped with cheddar cheese. After the recipe gained popularity with over a million views on YouTube, requests for a commercial product followed, leading to its official release.
* This article has been translated by AI.
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