According to Baemin on June 17, the two companies will jointly plan and execute strategies tailored to the Baemin platform as part of this agreement. They will collaborate on the sale of specially planned menus, large-scale promotions, brand management, and joint marketing efforts to boost online business.
Consumer benefits will also be enhanced. The companies plan to launch promotions and marketing campaigns aligned with key seasons, including new menu releases.
Franchise owners can expect tangible results as well. The two companies aim to increase online sales for franchisees through brand management on Baemin and menu optimization. They also plan to share key operational metrics and analyze customer data to improve service quality and enhance customer satisfaction.
Previously, Baemin introduced a limited-edition drink, 'The City Arirang Red Aid,' in connection with the 'BTS The City Arirang Seoul' event to support local small businesses in the Jongno and Jung districts of Seoul, which was designed to capitalize on tourism.
Kim Ji-hoon, head of Woowa Brothers' business division, stated, "We hope this collaboration will serve as a meaningful growth opportunity for both companies. We will continue to expand our partnership to provide valuable experiences for both customers and franchise owners."
* This article has been translated by AI.
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