According to Baemin on June 17, the two companies will jointly plan and execute strategies tailored to the Baemin platform as part of this agreement. They will collaborate on selling specially planned menus, running large promotions, managing brand showcases, and promoting joint marketing efforts to boost online business.
Consumer benefits will also be enhanced. The companies plan to launch promotions and marketing campaigns aligned with key seasons, including new menu releases.
Franchise owners can expect tangible results as well. The two companies aim to increase online sales for franchisees through optimized menu offerings and brand showcase operations within Baemin. They also plan to share key operational metrics and analyze customer data to improve service quality and enhance customer satisfaction.
Previously, Baemin introduced a limited-edition drink called 'The City Arirang Red Aid' in connection with 'BTS The City Arirang Seoul' to support local small businesses. This initiative was designed to capitalize on tourism in small cafes in the Jongno and Jung districts of Seoul.
Kim Ji-hoon, head of the business division at Woowa Brothers, expressed hope that this collaboration would serve as a meaningful growth opportunity for both companies, stating, "We will continue to expand partnerships that provide valuable experiences for both customers and franchise owners."
* This article has been translated by AI.
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