According to Baemin on June 17, the two companies will jointly plan and execute strategies tailored to the Baemin platform as part of this agreement. They will collaborate on selling specially planned menus, conducting large-scale promotions, managing brand sections, and promoting joint marketing efforts to boost online business.
Consumer benefits will also be enhanced. The companies plan to launch promotions and marketing campaigns aligned with key seasons, including new menu releases.
Franchise owners can expect tangible results as well. The two companies aim to increase online sales for franchisees through the operation of brand sections and menu optimization on the Baemin platform. They also plan to share key operational metrics and analyze customer data to improve service quality and enhance customer satisfaction.
Previously, Baemin introduced a limited-edition drink, 'The City Arirang Red Aid,' in connection with 'BTS The City Arirang Seoul' to support local small businesses. The initiative was designed to capitalize on tourism in small cafes in the Jongno and Jung districts of Seoul.
Kim Ji-hoon, head of Woowa Brothers' business division, expressed hope that this collaboration would serve as a meaningful growth opportunity for both companies, stating, "We will continue to expand partnerships that provide valuable experiences for both customers and franchise owners."
* This article has been translated by AI.
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