Sales broadcast image of 'Choi Hee's Hit Item' umbrella [Photo= Lotte Home Shopping]
Lotte Home Shopping announced on June 17 that it will expand its product lineup to prepare for both heat waves and the rainy season.
Recent sales data from Lotte Home Shopping indicates that the demand for products to combat heat and rain is increasingly overlapping due to climate anomalies. In the past, consumers tended to purchase items for heat and rain separately, but there is now a growing demand for products that can address both conditions, such as multifunctional umbrellas, functional clothing, dehumidifiers, and rain boots.
As a result, Lotte Home Shopping is enhancing its operational strategy by combining air conditioning and dehumidifier offerings, moving away from a focus solely on dehumidifiers during the rainy season, and accelerating the timing of sales.
In this context, Lotte Home Shopping plans to introduce the Kankyo Condense dehumidifier in a limited quantity during the 'Choi Yoo-ra Show.' On June 19, it will launch the 'Hebedona Airflow Sandals,' a unisex product that combines the advantages of sandals and sneakers. Special events featuring SAKRUTS umbrellas and air conditioners, dehumidifiers, and dryers from LG will take place on June 24 and 30, respectively.
Kim Jun-sang, head of marketing at Lotte Home Shopping, stated, "We will expand our product lineup to reflect customer demand and climate changes, proactively responding to seasonal issues."
Meanwhile, on June 6, all 2,000 units of the Winix dehumidifier sold out during the 'Choi Yoo-ra Show,' and on June 11, 7,000 units of the Laura Ashley umbrella were sold out during 'Choi Hee's Hit Item.'
* This article has been translated by AI.
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