Ministry of Agriculture, Food and Rural Affairs in Sejong City. Photo by Yoo Dae-gil.
The South Korean government has announced plans to promote K-Food by featuring information related to the K-Gourmet Belt on the Ministry of Culture, Sports and Tourism's tourism promotion platform. Additionally, it will create 'K-Food Premium Gift Sets' that combine traditional sweets like Han-gwa and Jeong-gwa with high-end traditional containers such as mother-of-pearl lacquerware and porcelain for distribution at international conferences.
On June 17, the Ministry of Agriculture, Food and Rural Affairs held the second meeting of the Public-Private Joint K-Food Export Planning Group at the Small and Medium Business Administration's conference room. This meeting aimed to achieve the ambitious export target of $16 billion for K-Food this year. Last year, K-Food exports reached a record high of $13.6 billion, raising expectations for further growth.
During the meeting, participants discussed expanding collaboration on K-Initiatives that link K-Food with gourmet tourism, food diplomacy, and content integration. For gourmet tourism, they proposed posting information about the K-Chicken Belt and visiting breweries on the tourism promotion platform.
To enhance food diplomacy, premium K-Food items such as Han-gwa, Jeong-gwa, and traditional liquors will be packaged in high-quality traditional containers and distributed as 'K-Food Premium Gift Sets' at international conferences and events for foreign diplomats in South Korea. Additionally, strategies for expanding online marketing through initiatives like the 'K-Food Challenge' and global OTT platforms were discussed.
The meeting also addressed the five key tasks outlined in the 'Global K-Food Expansion Strategy' developed last year by various ministries. These tasks include fostering strategic products by region, resolving issues through a one-stop system, promoting K-Initiatives, integrating digital technology, and exploring new markets.
Minister of Agriculture, Food and Rural Affairs Jeong Hwang-geun urged other ministries to enhance collaboration to boost K-Food exports. The Ministry of Industry will significantly increase the use of local joint logistics centers to enter potential markets in India, Africa, and Latin America, while the Ministry of Culture, Sports and Tourism was asked to collaborate with K-content sectors such as music, webtoons, and films.
The Ministry of SMEs and Startups and the Korean Intellectual Property Office were also requested to expedite the establishment of the 'K-Food Smart Manufacturing Alliance' and to devise measures to increase participation in Korean product certification programs. Furthermore, the Ministry of Food and Drug Safety was instructed to proactively respond to overseas food regulations, including revising registration rules for Chinese overseas production companies.
Minister Jeong stated, "To ensure the global success of K-Food, we will strengthen export support through inter-ministerial collaboration based on the voices of export companies. We aim to enhance the brand value of South Korea through the collaboration of K-Food and K-Initiatives."
On June 17, the Ministry of Agriculture, Food and Rural Affairs held the second meeting of the Public-Private Joint K-Food Export Planning Group at the Small and Medium Business Administration's conference room. This meeting aimed to achieve the ambitious export target of $16 billion for K-Food this year. Last year, K-Food exports reached a record high of $13.6 billion, raising expectations for further growth.
During the meeting, participants discussed expanding collaboration on K-Initiatives that link K-Food with gourmet tourism, food diplomacy, and content integration. For gourmet tourism, they proposed posting information about the K-Chicken Belt and visiting breweries on the tourism promotion platform.
To enhance food diplomacy, premium K-Food items such as Han-gwa, Jeong-gwa, and traditional liquors will be packaged in high-quality traditional containers and distributed as 'K-Food Premium Gift Sets' at international conferences and events for foreign diplomats in South Korea. Additionally, strategies for expanding online marketing through initiatives like the 'K-Food Challenge' and global OTT platforms were discussed.
The meeting also addressed the five key tasks outlined in the 'Global K-Food Expansion Strategy' developed last year by various ministries. These tasks include fostering strategic products by region, resolving issues through a one-stop system, promoting K-Initiatives, integrating digital technology, and exploring new markets.
Minister of Agriculture, Food and Rural Affairs Jeong Hwang-geun urged other ministries to enhance collaboration to boost K-Food exports. The Ministry of Industry will significantly increase the use of local joint logistics centers to enter potential markets in India, Africa, and Latin America, while the Ministry of Culture, Sports and Tourism was asked to collaborate with K-content sectors such as music, webtoons, and films.
The Ministry of SMEs and Startups and the Korean Intellectual Property Office were also requested to expedite the establishment of the 'K-Food Smart Manufacturing Alliance' and to devise measures to increase participation in Korean product certification programs. Furthermore, the Ministry of Food and Drug Safety was instructed to proactively respond to overseas food regulations, including revising registration rules for Chinese overseas production companies.
Minister Jeong stated, "To ensure the global success of K-Food, we will strengthen export support through inter-ministerial collaboration based on the voices of export companies. We aim to enhance the brand value of South Korea through the collaboration of K-Food and K-Initiatives."
* This article has been translated by AI.
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