CJ Logistics Launches 'O-NE' Delivery Brand with Consumer Campaign

CJ Logistics is working to enhance brand awareness for its integrated delivery brand, O-NE.

The company announced on June 17 that it began releasing promotional videos for the O-NE brand on June 8 through TV advertisements, Instagram, and YouTube.

The videos consist of two segments: the "Brand" segment and the "Send O-NE" segment. The Brand segment conveys O-NE's delivery competitiveness with messages such as "Whatever you buy, it’s all O-NE," "Even on holidays, it’s definitely O-NE," and "Everywhere, it’s O-NE."

The Send O-NE segment focuses on the convenience of the personal delivery service "Send O-NE," which was introduced in April. It emphasizes the ease of sending gifts to family and friends, as well as items for secondhand transactions.

In conjunction with the campaign, CJ Logistics will hold a consumer participation event called the "O-NE Song Challenge" until July 15. Participants can submit videos or audio files of themselves singing the O-NE song or the Send O-NE song in their own style, with 100 winners selected to receive prizes.

A CJ Logistics representative stated, "We will provide a differentiated experience with services optimized for customer needs, both when receiving and sending packages."

Meanwhile, Shin Young-soo, CEO of CJ Logistics, stated during a town hall meeting at the company’s headquarters in Jongno-gu, Seoul, on May 18 that the company aims to combine its accumulated logistics big data with artificial intelligence (AI) technology to secure future growth engines early and lead a paradigm shift in the logistics industry.