KB Insurance has joined efforts to support ALS patients and raise awareness through social contribution activities. On June 20, the company participated as a main sponsor in the '2026 Ice Bucket Challenge RUN in Seoul' held at Banpo Hangang Park.
The Ice Bucket Challenge RUN is a prominent campaign organized by the Seungil Hope Foundation since 2018 to support ALS patients and their families. Participants complete a group run and then take part in the ice bucket challenge, which aims to foster empathy for the temporary muscle stiffness experienced by ALS patients.
This year's event saw a total of 2,675 participants, including 2,500 runners and volunteers. Over 300 employees from KB Insurance, including CEO Koo Bon-wook, voluntarily took part.
Participants reflected on the campaign's significance through pre-event activities such as an opening concert, photo zones, and experience booths before embarking on group runs of 3 km, 5 km, and 8 km. After finishing, they collectively participated in the ice bucket challenge to express their support for ALS patients.
The funds raised from this campaign will be used to support the operational costs of Seungil Hope Hospital, which was established for ALS patients and their families.
Since signing a partnership agreement with the Seungil Hope Foundation in August of last year, KB Insurance has continued its efforts to provide care and raise awareness for patients with severe muscular rare diseases, including ALS.
* This article has been translated by AI.
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