Korean content companies achieved $13.3 million in export consultations at the 2026 Content Tokyo event.
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) announced on June 25 that they operated a Korean pavilion at the event held in Tokyo from June 17 to 19.
Twenty domestic content companies from various sectors, including webtoons, broadcasting, music, and gaming, participated in the pavilion. A total of 492 overseas buyers visited, resulting in 554 consultations and achieving a consultation amount of $13.3 million.
Japan ranks as the third-largest market globally for intellectual property (IP) licensing, making it a crucial hub for the international expansion and growth of Korean content companies. The 2026 Content Tokyo is the largest content industry expo in Japan, covering all aspects of content production, distribution, licensing, and marketing.
KOCCA supported the operation of exhibition booths for the 20 participating companies through the KOCCA Korea Pavilion and the Tokyo Content Korea Lab (CKL TOKYO) pavilion.
The participating companies engaged in active consultations with major firms from Japan and other Asian countries, uncovering new business opportunities. A total of 492 companies and 617 buyers visited the pavilion, demonstrating significant interest in K-content intellectual property. The companies conducted 554 consultations during the event, resulting in a total consultation amount of $13.3 million.
Particularly, there was sustained interest from buyers in various fields, including licensing, commercialization, co-production, and distribution collaboration using content intellectual property, indicating potential for future contracts and follow-up partnerships. The participating companies viewed this event as a stepping stone for expanding into the Japanese market and establishing a foundation for entering the Asian market.
CNC Revolution, a participant in the CKL TOKYO pavilion, stated, "We were able to directly interact with local Japanese content companies and explore future collaboration possibilities, which helped us refine our strategy for entering the Japanese market."
Lee Do-hyung, head of KOCCA's Content IP Promotion Division, remarked, "We will continue to strengthen support for domestic content companies to create new business opportunities in the global market."
Meanwhile, Content Tokyo is a B2B event where global manufacturing, distribution, and media industry representatives gather to establish partnerships, including licensing agreements.
* This article has been translated by AI.
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