Samsung Electronics is set to expand the supply of its 'Wind-Free Air Conditioner,' which debuted in 2016, into global markets including Europe, Asia, and Latin America, as it marks its 10th anniversary.
As of last month, the Wind-Free Air Conditioner has surpassed 20 million units in global sales, driven by its no direct wind cooling feature and enhanced artificial intelligence (AI) technology.
In Europe, where an unprecedented early summer heatwave has occurred, business-to-business (B2B) supply is thriving, particularly among premium hotels. In April, Samsung supplied the 'Wind-Free 4Way Ceiling Cassette' and the large outdoor unit 'DVM S2+' to the 'Hotel Marriott Trieste' in Italy. This air conditioning solution minimizes damage to cultural heritage during renovations while enhancing space efficiency.
Earlier in January, Samsung delivered the 'Wind-Free 1Way Ceiling Cassette' and the energy-saving outdoor unit 'DVM S2' equipped with real-time energy-saving active AI to the 'Hotel Esmeralda' in Calpe, Spain, completing the replacement of outdated air conditioning systems.
The supply chain expansion is also gaining momentum in Asia, Latin America, and South Asia. This month, approximately 3,000 units of Wind-Free wall-mounted and 4Way products will be supplied to the redevelopment project of the Sycamore New Town residential area in Ho Chi Minh City, Vietnam. Next month, over 1,000 indoor units will be delivered to the high-rise mixed-use complex 'Paseo 55' in Paraguay.
In Pune, India, 3,000 units of 'Wind-Free 1Way' and 600 outdoor units are set to be supplied to a premium residential complex and a large hospital starting next year. Notably, the AI-based B2B solution 'SmartThings Pro' will be implemented in the Indian residential areas.
Building on these achievements, the Wind-Free Air Conditioner continues to receive positive feedback in the global market. According to Samsung's internal consumer survey, 58% of respondents chose the Wind-Free Air Conditioner for comfortable sleep, while 51% cited energy savings as their reason for selection.
In the 'Best Price-Performance Quality 2026' survey conducted by the German Institute for Quality Finance (ITQF), Samsung ranked first in the large appliance category for six consecutive years and in the heat pump category for three years, recognizing its Wind-Free technology.
Im Sung-taek, Vice President of Samsung Electronics' DA Division, stated, "We are expanding global sales based on the Wind-Free technology accumulated over the past 10 years," adding, "We will continue to enhance our influence in the global air conditioning market through differentiated B2B solutions such as AI technology and SmartThings Pro."
* This article has been translated by AI.
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