Dongkuk Steel Group has declared a 'Corporate Refounding' to align with the era of artificial intelligence (AI) as it celebrates its 72nd anniversary. This initiative goes beyond merely integrating AI into operations; it aims to redesign the very purpose of the organization and its business.
The company held its 72nd anniversary ceremony on July 7 at its headquarters in Ferum Tower, Seoul, along with various locations nationwide. Dongkuk Holdings, Dongkuk Steel, and Dongkuk CM all commemorate July 7 as their joint founding anniversary, inheriting the founding spirit of Dongkuk Steel (now Dongkuk Holdings).
In his commemorative speech, Vice Chairman Jang Se-wook emphasized 'Corporate Refounding' as a key theme. He stated, 'The AI era requires us to approach it from a perspective of redesign rather than mere adoption. We must ask ourselves if we would create the same organization if we were to start over today.'
He further urged the company to reflect on its 72-year history, questioning whether anything has been overlooked or if it has fallen behind. 'We must be wary of complacency and become leaders of change at this critical juncture,' he stressed.
This year also marks the 30th anniversary of Jang Se-wook's entry into Dongkuk Steel Group. A graduate of the Army Academy, he joined the company in 1996 after serving as a major in the army. During the ceremony, long-serving employees were recognized, with a plaque presented by a new employee born in 1996, the same year Jang joined.
Meanwhile, CEO Choi Sam-young stated, 'We must enhance process efficiency and eliminate waste through smart factories to secure cost competitiveness,' adding that communication is central to this effort. Park Sang-hoon, president of Dongkuk CM, noted, 'We live in an era where yesterday's plans must be revised today and changed again tomorrow. We need to respond swiftly based on fundamentals and execution.'
* This article has been translated by AI.
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