SK Telecom, KT and LG Uplus each said they would offer the AI eyewear through their retail and online channels, part of a broader strategy to extend smartphone-centered AI offerings onto new wearable devices and widen their AI ecosystems.
Co-developed by Meta and global eyewear group EssilorLuxottica, the glasses respond to a spoken "Hey Meta" command, letting wearers converse with Meta AI for searches, recommendations, answers and real-time translation.
The device carries a 12-megapixel ultra-wide camera capable of 3K ultra-high-definition video, open-ear speakers and five microphones, and runs for up to about eight hours on a charge — or up to about 48 hours with its charging case.
The carriers sought to soften the price with handset discounts and dedicated plans. KT said it would grant members a 10 percent discount and, through device-only tariffs, bring the effective monthly cost to the 10,000 won ($6.76) or 7,000 won range, while LG Uplus offered device discounts of up to 80 percent depending on the plan chosen.
SK Telecom, for its part, tied installment discounts to its premium "Best" plans and stocked the glasses at its online store and six outlets across Seoul and Gyeonggi Province.
Each carrier also set up hands-on spaces — KT at 11 stores nationwide and SK Telecom at its six regional outlets — where shoppers can try the device's AI features and photo and video capture.
The three companies said the launch marked the start of a wider push, with plans to expand their AI-device lineups and deepen AI-driven customer experiences linked to their telecom services.
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