Aekyung Industry's skincare brand One Thing has launched a wellness-focused event, moving beyond a typical product pop-up to promote skin and daily recovery, aiming to connect with both domestic and international consumers.
From July 22 to 25, One Thing will host a private experience event called 'One Thing Recovery House' at the Ujuyeon Oriental Medicine Clinic in Bukchon.
The event is themed 'Skin Burnout Recovery,' addressing skin irritation and fatigue stemming from busy lifestyles.
The space is designed around One Thing's flagship product, the 'Centella Asiatica Extract Toner,' and the new 'Centella Soothing Mist.' Participants will have the opportunity to use key skincare products, including the Centella line, and learn about the essential ingredients and characteristics of each product.
On the first day, influencers from South Korea and Japan, as well as TikTok creators from the United States, will be invited to participate in three wellness programs. Activities will include fortune-telling with colors, a tea ceremony using Centella tea, singing bowl meditation, lymphatic massage, and product experiences.
From July 23 to 25, influencer experience events will continue with time-slot reservations. The product experience area will feature QR codes linking to purchase pages, facilitating the transition from offline experiences to actual purchases.
Participants will receive a 'Burnout Recovery Kit' containing the Centella Extract Toner, Centella Soothing Mist, Centella Serum, modeling pack, and multi big pads, along with brand merchandise.
One Thing is a minimalist skincare brand designed around essential ingredients for skin concerns. Its official online store offers toners, serums, and creams prominently featuring Centella, houttuynia cordata, hyaluronic acid, and niacinamide.
This event marks one of the first external marketing activities since Aekyung Industry fully absorbed the One Thing brand. Aekyung completed the merger process for One Thing, which it acquired in 2022, last month and plans to expand its product line centered on the Centella line while combining its sales, marketing, research, and production capabilities to develop it into a global skincare brand.
A representative from One Thing stated, “We aim to expand our connections with both domestic and global consumers through our flagship product, the Centella Extract Toner, and the new Centella Soothing Mist, and we will continue to enhance our recognition as a K-beauty skincare brand through various global marketing activities.”
* This article has been translated by AI.
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