Hite Jinro is accelerating its efforts to penetrate the global soju market by partnering with BTS member V. The company has launched its first global campaign featuring V and plans to expand its flavored soju product line to cater to international consumers' tastes.
On July 23, Hite Jinro unveiled the main advertisement for its global campaign, 'My Favorite Jinro.' The campaign aims to familiarize overseas consumers with Jinro and convey the image of a brand enjoyed with friends in everyday settings.
The advertisement depicts V mistakenly entering the wrong room at a party. It showcases scenes of people from different gatherings enjoying Jinro with V, delivering the brand message of connecting people and creating special moments.
The room numbers in the video also reflect the company's global business strategy. Room '306' represents the three regular soju varieties and six flavored soju varieties currently sold overseas, while '307' symbolizes plans to increase the flavored soju offerings to more than seven.
Following the main advertisement, Hite Jinro will sequentially roll out digital content, consumer engagement events, and offline promotions both domestically and internationally. The advertisement will be available on Jinro's official global YouTube, Instagram, and Facebook channels.
The new global tagline, 'Feel the Moment,' was also introduced, signifying the warmth and joy that Jinro brings to moments shared with loved ones.
On July 3, Hite Jinro appointed V as the global ambassador for its soju export brand Jinro. The company described this move as part of its strategy to popularize Jinro among consumers worldwide.
Hwang Jeong-ho, Executive Director of Hite Jinro's Overseas Business Division, stated, "We will continue to expand our influence in the mainstream alcoholic beverage market abroad and broaden our connections with consumers, further enhancing our competitiveness as a global representative soju brand."
* This article has been translated by AI.
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