Online laundry service Lundrigo, operated by the startup Oisikju Company, is rapidly integrating artificial intelligence (AI) and automation technologies across its operations. By replacing manual tasks with AI and robots—from laundry pickup to packaging, ironing, and towel organization—productivity has significantly improved, leading to better financial results.
According to industry sources, Lundrigo is actively implementing AI in its services. The company retrieves customer information instantly through a QR code on the laundry collection bag. A camera above the work table captures images of the laundry, allowing AI to automatically recognize items and compare them with the customer's order, incorporating any specific requests. This system has reduced the laundry intake time by over 60%.
In January 2024, Lundrigo developed the world's first one-touch laundry RFID technology, eliminating the need for laundry barcodes. During the registration and inspection stages, RFID tags automatically identify each customer's laundry, allowing for damage-free management and increased processing speed compared to the previous method of attaching customer information with staples.
The accumulating data also enhances competitiveness. Lundrigo continuously collects and analyzes information on the brands, designs, materials, and washing histories of customers' clothing to understand individual laundry patterns and preferences.
Lundrigo has also automated the packaging process for dry cleaning and regular laundry. Previously, dry cleaning items were hung for transport, while larger items like blankets required manual handling, creating inefficiencies. After a 10-month pilot at its smart factory in Gunpo, the company commercialized its autonomous packaging robot system in October of last year.
The shirt washing line has also been automated. Workers insert the shirt sleeves into a machine and press a button, completing the sleeve ironing in about 15 seconds. A specialized device then presses the chest area to remove wrinkles. The Gunpo smart factory processes approximately 3,000 shirts daily, increasing production efficiency by over 20%.
Lundrigo's B2B division, Lundrigo Hotel and Business, has introduced a towel unfolding automation system called the 'Towel Auto Stacker' at its smart factory in Paju. When workers place freshly laundered towels in the loading zone, the robot automatically unfolds and stacks them.
Based on the accumulated data from its laundry processes and clothing and towel information, Oisikju Company's subsidiary Technics has advanced the design and robotics control technology to develop this equipment. Since its introduction, it has processed over 800 towels per hour, increasing productivity by approximately 2.5 times.
The operational efficiency gained through AI and automation has also led to improved financial performance. In April, Oisikju Company achieved its first monthly operating profit since its establishment. Lundrigo, its flagship service, recorded a 15% operating profit margin, supported by a subscription model and stable demand for regular laundry services.
Efforts to enhance profitability are yielding results. Oisikju Company reported annual revenue of 63.5 billion won in 2025, with operating losses reduced by about 8.5 billion won compared to the previous year, marking an improvement of around 40%. Cumulative revenue from January to April this year reached 22.5 billion won, a 10% increase from the same period last year, while operating losses decreased by 77%. As this trend continues, expectations for an annual profit turnaround are growing.
A representative from Oisikju Company stated, "We plan to enhance quality based on customer laundry data while integrating AI technology into our smart factory to improve operational efficiency." They added, "Through this, we aim to strengthen our competitiveness as a comprehensive laundry tech company and achieve annual operating profit this year."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.