Shin Sang-jin, the mayor of Seongnam, emphasized on August 7 that "creating an environment where both citizens and visitors can consume with confidence during the vacation season is of utmost importance."
On this day, Mayor Shin announced plans to implement "summer vacation price stability management" until August 31, focusing administrative efforts on preventing consumer harm from overcharging and violations of price display regulations during the peak vacation season.
As summer vacation approaches, Mayor Shin has initiated measures to alleviate the financial burden on citizens and establish a fair trading order.
The new measures go beyond simple guidance, emphasizing enhanced on-site inspections and continuous monitoring.
Mayor Shin will operate a comprehensive price management situation room centered on the local economic department, conducting joint on-site inspections of traditional markets and key commercial areas with the economic and transportation departments of Sujeong, Jungwon, and Bundang districts.
The plan includes real-time management of price trends during the vacation season, with a focus on ensuring compliance with price display regulations and monitoring unfair trading practices such as overcharging.
Notably, Mayor Shin has consistently pursued citizen-centered policies that residents can feel in their daily lives. This price stability initiative aims to reduce consumer burdens and establish a healthy trading order in local markets.
He plans to continue identifying and expanding businesses that offer fair prices and excellent service, while also promoting a price stability campaign to encourage merchants' voluntary participation in price stabilization.
Additionally, the city will strengthen cooperation with relevant organizations and utilize various promotional media to spread a price stability atmosphere. The city’s website will provide price information on key items to actively support rational consumer behavior.
Local citizens have expressed high expectations for these measures. Amid rising dining and living costs, there were concerns that overcharging could worsen during the vacation season. However, with the city’s commitment to on-site inspections and price management, there is growing optimism that a trustworthy consumer environment will be established.
Merchants in traditional markets and alleyway businesses also hope that the establishment of a healthy trading order will enhance trust in local markets and stimulate consumer activity.
Meanwhile, Mayor Shin Sang-jin added, "We will concentrate our administrative capabilities to alleviate the burden on citizens through thorough on-site management and price stability policies, ensuring that a fair trading culture takes root in the community."
* This article has been translated by AI.
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