The Small and Medium Business Administration announced on August 13 that it has signed a business agreement with CJ CheilJedang at the Gangneung Science and Industry Promotion Agency in Gangwon Province.
The agreement aims to support the expansion of market access and sales activation for outstanding small and medium-sized enterprises (SMEs) in the Gangwon Yeongdong region.
The two organizations will collaborate in several areas, including identifying promising local companies, facilitating their entry into CJ The Market, and participating in promotional events tailored to individual businesses. They will also engage in joint marketing through live commerce and seasonal themes to boost sales of regionally specialized products, as well as analyze sales performance and connect successful companies with policy support.
The Small and Medium Business Administration will recommend high-potential local SMEs from its existing support programs to CJ CheilJedang and assist in linking them to market opportunities.
Earlier this month, four companies—Jeongnam Mi Group, Dongkwang Food, Sanghwa F&B, and Chamjoon Food—participated in a promotional event for Gangwon Province on CJ's online platform, CJ The Market, and signed contracts to enter the platform on the same day.
Moving forward, the Small and Medium Business Administration will continue to identify and recommend outstanding SMEs, while CJ CheilJedang will support the expansion of market access for local quality products through CJ The Market.
Lee Seung-yoon, head of the Fast Sourcing Purchasing Team at CJ CheilJedang, stated, "We expect that products from the Gangwon Yeongdong region will gain greater market competitiveness by leveraging CJ CheilJedang's differentiated platform capabilities. We will work to establish a sustainable ecosystem that continuously connects excellent local products with consumers."
Kim Il-ho, Executive Director of Corporate Finance at the Small and Medium Business Administration, remarked, "We will support local SMEs facing challenges in securing distribution channels to enter new markets by utilizing the distribution and marketing infrastructure of large corporations. In addition to market access support, we will connect various policy tools, including policy funding, to ensure the continuous growth of participating companies."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.