The ambient line, foods that require no refrigeration, has become a central growth target for Pulmuone Foods, the company's total food revenue climbing to 13 percent in the first half from about 7 percent a year earlier.
Online sales led the surge, rising 51.9 percent from a year earlier. Compared with the first half of 2021, before the company built out its ambient range, sales soared 791.8 percent.
The company explained that growth was concentrated in beverages, Korean home-meal replacements and noodles.
The expansion carries a profit rationale as ambient products can contribute more favorably to operating income than chilled or frozen lines, and their longer shelf life eases exports, the company said.
" We will scale up the shelf-stable business as a new growth engine, driving both top-line expansion and improved profitability," said Yoon Myeong-rang, head of global marketing at Pulmuone Foods.
AJP Takeaways
• Pulmuone Foods reported a 25.5 percent year-on-year rise in first-half ambient product sales to a record high, with the category's share of total food revenue rising to 13 percent from about 7 percent a year earlier.
• Online ambient sales climbed 51.9 percent from a year earlier and were up 791.8 percent from the first half of 2021, driven by beverages, Korean home-meal replacements and noodles.
• Pulmuone Foods aims to scale its shelf-stable line into a new growth axis, expanding overseas sales of longer-life products.
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