As autumn approaches, interest in hiking is rising again, particularly among those in their 20s and 30s. Zigzag reported a 130% increase in hiking-related searches in September compared to the same period last year, with searches for hiking shoes, pants, and bags also seeing significant growth.
The style commerce platform operated by Kakao Style noted that from September 1 to 17, searches for 'hiking' increased by 130% year-over-year and 167% month-over-month.
According to Zigzag's search data, the trend of 'Kaeun Mountain Hiking' gained popularity this spring, sparking interest in hiking among younger generations. Kaeun Mountain Hiking refers to climbing mountains to absorb good energy and bring good luck. Although demand dipped during the summer heat, it has rebounded in September.
Searches for hiking gear have also surged. During the same period, searches for 'hiking shoes' increased by 111% year-over-year and 816% month-over-month. Searches for 'windbreakers' rose by 11% year-over-year and 293% month-over-month.
Searches for 'hiking pants' grew by 84% year-over-year and 240% month-over-month. Searches for 'hiking bags' increased by 41% and 107%, while 'hiking socks' saw increases of 102% and 121%.
Interest in 'Gorpcore,' a trend that blends hiking apparel with everyday wear, has also risen. Searches for 'Gorpcore' increased by 25% year-over-year and 91% month-over-month. Searches for 'Capri leggings' surged by 305% year-over-year, marking the highest growth rate among the items surveyed. The culture of sharing workout completion photos, known as 'Ounwan,' and the trend of incorporating hiking gear into everyday fashion have contributed to this increase, according to the company.
A representative from Kakao Style stated, "The big data from searches reflects immediate consumer interest and serves as a leading indicator for potential purchases. This data is valuable for predicting demand for hiking-related products this fall. The ongoing trend of prioritizing healthy lifestyles and the longevity of Gorpcore are likely to drive actual consumption of hiking gear."
Since its launch in 2015, Zigzag has seen over 80% of its daily active users (DAU) having made purchases. It ranks first in payment transactions among women in their 20s and 30s and has expanded its product range to include beauty and household items, in addition to fashion brands and small online shops.
* This article has been translated by AI.
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