Olive Young Pop-Up Store Opens at Hyundai Card Headquarters

"This one seems tastier." On September 28, at the Hyundai Card headquarters in Yeouido, Seoul, employees sampled snacks while blindfolded during a taste test. They compared flavors without knowing the products' identities and made purchases afterward.

This pop-up store, titled "Olive Young X Hyundai Card," opened in the heart of the Hyundai Card building. The company is hosting the pop-up from September 28 to October 13 to celebrate the launch of the "Olive Young Hyundai Card Plus," which was introduced on August 19 in collaboration with CJ Olive Young.

At the entrance, the "Card Zone" displays the physical cards of the Olive Young Hyundai Card Plus, showcasing various designs, including one resembling an Olive Young shopping bag and another made of metal. The packaging for the cards is designed to evoke Olive Young's branding, extending the brand experience even during the card issuance process.

The experience and sales zones feature products from Olive Young's private brand, the "Delight Project." During lunchtime, employees flocked to the pop-up, creating long lines to try and purchase the products.

The collaboration between Olive Young and Hyundai Card began in earnest with the launch of the first commercial credit card (PLCC), the "Olive Young Hyundai Card," in 2024. At that time, Hyundai Card Vice Chairman Jeong Tae-young expressed his excitement on social media, stating, "Finally launched today. I'm even happier because it's a place I visit often."

The partnership has recently strengthened. In August, Hyundai Card ended the issuance of new, replacement, additional, and renewal cards for the existing Olive Young Hyundai Card, leading to speculation that the collaboration might be ending. However, just six days later, on August 19, Hyundai Card introduced the "Olive Young Hyundai Card Plus," which features significantly enhanced benefits, continuing the partnership.

The renewal has shown positive results. According to Hyundai Card, the issuance of the Olive Young Hyundai Card Plus in its first month was five times higher than the average monthly issuance of the previous "Olive Young Hyundai Card (Edition 1)." This surge is attributed to the revamped benefits structure, including improved reward rates and annual fees, which attracted initial customers.

A Hyundai Card representative stated, "This pop-up was created to celebrate the launch of the enhanced Olive Young Hyundai Card Plus. We plan to continue various collaborations to expand brand experiences for Hyundai Card and Olive Young members."