The expansion of Korean pop music into Latin America is gaining momentum.
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced that they held a music showcase titled 'Korea Spotlight @Mexico City 2026' at the Pepsi Center in Mexico City on September 26.
This performance was part of the '2026 K-Expo Mexico,' which took place from September 24 to 27. Five domestic artists, including Touched, Dayoung, AlphaDriveOne, Soyou, and Winner, showcased a variety of genres such as R&B, ballads, rock, and dance in front of over 5,500 local fans. The event was hosted by popular creators Comico (real name Kim Byeong-seon), AlphaDriveOne's Jun-seo, and Rio.
On the day of the performance, the Korea Creative Content Agency held a Media Day for local press and media to support the participating artists' entry into the market. A total of 38 media outlets and influencers, including Canal 22, ADN 40, Grupo Imagen, and El Heraldo de México, attended the event.
During Media Day, the artists' music and activities were introduced, and individual interview opportunities were provided. Following the event, over ten major Mexican media channels and influential figures highlighted the showcase. Notably, EXA TV's K-pop program 'K-VIBE' conducted in-depth interviews with Soyou and Touched.
The live showcase was also streamed online, expanding its reach to both local and international audiences. The performance was broadcast live on the YouTube channel of Canal 22, a Mexican public broadcaster.
In conjunction with the showcase, the '2026 K-Expo Mexico' introduced K-content alongside related industries such as food and beauty. The event featured exhibition and experience programs for general visitors, as well as business consultation programs. Approximately 40,000 attendees and 145 buyers participated in the event.
* This article has been translated by AI.
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