Meta is partnering with Naver, marking the first collaboration of its kind between the two companies in the field of artificial intelligence (AI) glasses.
On September 29, Meta announced plans to introduce walking navigation features based on Naver Maps for its AI glasses, 'Ray-Ban Meta' and 'Oakley Meta,' by the end of this year.
This partnership aims to maximize user convenience by combining Meta's AI wearable technology with Naver's mapping services.
The integration will link Meta's AI glasses with Naver's real-time walking navigation feature, launched in June. This service provides users with voice-guided directions while walking, similar to a car navigation system. Initially, the service will be available on Android, with plans to roll it out on iOS subsequently.
Users will connect their glasses to the Naver Maps app to access navigation information. They will receive audio instructions through the open-ear speakers embedded in the AI glasses, covering basic directions, entry points, facilities, and the use of stairs and escalators to reach their destination.
Additionally, users can call upon a voice agent based on Naver Maps while on the move to receive answers. Both companies plan to enhance the technical capabilities to improve the accuracy of the guidance before the feature's launch.
Through this partnership, Meta and Naver aim to expand their collaboration beyond existing advertising solutions into lifestyle services. Meta has maintained a continuous partnership with Naver in the advertising sector, particularly with Naver's AI-based advertising solution, 'AdBoost.' The two companies are working together to combine Naver's commerce and shopping data with Meta's AI targeting technology to provide advertisers with precise, customized marketing and maximized advertising efficiency.
A Meta representative stated, "We expect that the combination of Meta's advanced AI glasses and Naver's mapping technology will allow users to experience the convenience offered by AI wearable devices more deeply."
Meta has been expanding its AI glasses product line, having launched 'Ray-Ban Meta' in 2023 and 'Oakley Meta HSTN' in collaboration with Oakley last year. The company introduced both Ray-Ban Meta and Oakley Meta in South Korea at the end of May this year and added Korean language support to its real-time translation feature in July.
* This article has been translated by AI.
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