Samsung Electronics broadcast a congratulatory video for Jensen Huang, CEO of NVIDIA, on the digital billboards in New York's Times Square, recognizing his receipt of the '2026 Van Fleet Award.' As the collaboration between the two companies expands from memory and system semiconductors to artificial intelligence (AI) factories, Samsung is once again emphasizing its partnership with NVIDIA.
The company announced that from 6 PM on September 27 to September 28, the video showcasing Huang's innovative leadership and achievements in the AI industry was displayed in Times Square.
The Van Fleet Award is presented by the Korea Society to individuals or organizations that have contributed to the development of US-Korea relations. Huang was selected as this year's recipient for his role in leading advancements in AI and accelerated computing while expanding collaboration with Korean companies in the AI and semiconductor sectors.
In the video, Samsung described Huang using four key terms: 'Pioneer,' 'Architect,' 'Builder,' and 'Friend.' A separate video introduced Huang's major activities and vision against the backdrop of a virtual exhibition space.
The collaboration between Samsung and NVIDIA is also expanding in the era of AI. The two companies have a long-standing partnership in memory and system semiconductors, and they are now working on building an 'AI factory' that combines Samsung's semiconductor manufacturing capabilities with NVIDIA's accelerated computing and digital twin technologies.
Last year, Samsung unveiled plans to establish a semiconductor AI factory that applies AI across semiconductor design, processes, and quality. The company also announced plans to broaden its collaboration by supplying NVIDIA with next-generation memory products, including HBM3E, HBM4, GDDR7, and SOCAMM2, as well as foundry services.
The AI factory is a production system that collects data generated during the semiconductor manufacturing process in real-time for AI analysis and prediction. Samsung aims to apply this system throughout research and development, design, and manufacturing processes to improve semiconductor development timelines and production efficiency.
Samsung's connection to the Van Fleet Award continues, as the late Lee Kun-hee, former chairman of Samsung, received the same award in 2006 for his contributions to US-Korea economic cooperation and the development of bilateral relations.
The Korea Society noted that this year, Huang's collaboration with Samsung Electronics, SK Group, Hyundai Motor Group, and other Korean companies has contributed to establishing Korea as a key partner in the global AI infrastructure.
* This article has been translated by AI.
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