Starbucks will celebrate 'International Coffee Day' on October 1 with a promotion called 'Welcoming Coffee House,' offering free decaf drinks and discounts across all channels.
Starbucks Korea announced on September 29 that from now until October 2, customers can enjoy a '1+1' event, where purchasing any of seven decaf or half-decaf drinks from 2 PM to 8 PM will earn them an additional drink of the same type.
The eligible drinks include Decaf Black Glazed Latte, Café Americano, Café Latte, Vanilla Latte, Starbucks Dolce Latte, Caramel Macchiato, and Flat White. Customers must order directly from store partners, and the offer applies to all sizes, whether hot or iced.
On October 1, the day of International Coffee Day, Starbucks will also host a free coffee giveaway for in-store customers. The first 27 customers at each location will receive a tall brewed coffee and a 'Coffeeness' commemorative sticker. For those choosing a warm beverage, the brewed coffee will be made from 1971 Dark Roast beans. Participation in this event is also through store partners.
Additionally, the Starbucks app online store will feature a special event for International Coffee Day until October 7, offering up to 20% off on packaged coffee products, including VIA stick coffee, Origami drip bags, and whole beans. Customers who purchase whole beans will receive a coupon for a brewed coffee redeemable in-store.
Bundle sets of VIA and Origami will be available at discounts of up to 44%. Customers who spend over 50,000 won, including items from the special event, will receive a reusable cup and pouch while supplies last.
Lee Sang-mi, marketing director at Starbucks Korea, stated, "We planned both online and offline events to provide customers with a variety of coffee experiences for International Coffee Day. We hope they enjoy Starbucks' unique coffee culture in their daily lives."
International Coffee Day, established by the International Coffee Organization (ICO), is observed on October 1 to highlight the economic, social, and cultural significance of coffee and to honor the efforts of sustainable coffee production and farming. The ICO member countries agreed to officially recognize October 1 as the day in 2014, and the United Nations General Assembly later designated it as a global observance.
* This article has been translated by AI.
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