Samsung Electronics has revealed its strategy to implement 'agentic artificial intelligence (AI)' in business and manufacturing settings. The focus is on connecting AI research to tangible outcomes, ranging from on-device AI in mobile and home appliances to physical AI aimed at robotics, as well as automation in semiconductor design and manufacturing.
On September 30, Samsung hosted the 'Samsung AI Forum 2026' at its headquarters in Seocho, Seoul, attended by domestic and international AI scholars and industry experts. This year's forum, marking its 10th edition, saw participation from 100 AI graduate school professors and researchers, along with 300 Samsung employees, totaling 400 attendees.
The theme for this year is 'Agentic Shift: From Intelligence to Impact.' The discussions focused on the evolution of agentic AI, which goes beyond merely answering questions to understanding user goals and autonomously performing necessary tasks, as well as the development of physical AI that operates in real-world environments.
Choi Yong-hyun, Vice Chairman and CEO of Samsung Electronics, stated, "Agentic AI will bring about fundamental changes in work methods and organizational culture, beyond mere technological innovation. We will explore the direction we should take with global AI leaders and drive practical AI technological innovation."
The morning session featured experts from OpenAI and Amazon Web Services (AWS). Richard Ho, Vice President of Hardware at OpenAI, discussed the impact of AI agents capable of autonomous decision-making based on large language models (LLMs) on various industries. David Green, AI Technology Leader at AWS, presented security and governance strategies for companies to safely and economically adopt agentic AI.
In the field of physical AI, Professor Ranjay Krishnan from the University of Washington introduced robotics AI technologies utilizing small models. Kim Yoon-hyung, Senior Vice President at Samsung Research, proposed a next-generation 'agentic intelligence' framework to expand the capabilities and applications of AI agents.
The focus of the Samsung AI Forum is rapidly shifting towards 'execution.' Last year, the transition from generative AI to agentic AI was discussed, but this year, the emphasis is on the tangible results that agents can achieve in actual products and semiconductor manufacturing environments.
In the afternoon, participants shared real-world application cases divided into Device Experience (DX) and Semiconductor (DS) sectors. The DX sector introduced optimizations for on-device AI, physical AI, and continuous learning technologies that retain existing knowledge while learning new information.
The DS sector showcased AI innovations applied to semiconductor design and manufacturing tasks. Samsung is already implementing strategies to apply agentic AI in semiconductor design, engineering, and production processes. Global partners, including Dell Technologies and Anthropic, also shared their experiences in building enterprise AI agents and AI factories.
Choi emphasized, "Agentic AI will bring about fundamental changes in work methods and organizational culture, beyond mere technological innovation. We will explore the direction we should take with global AI leaders and drive practical AI technological innovation."
* This article has been translated by AI.
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