Kiss International announced on October 2 that it will host pop-up stores and exhibitions this month in New York, Paris, Dubai, and Tokyo, aiming to penetrate four major regions: North America, the Middle East, Europe, and Asia.
The initiative kicked off in New York, where Kiss has been showcasing its key products at the 'Newtro Seoul: New York Edition' pop-up at the Hudson Yards since October 1. This event is part of Shinsegae Department Store's K-brand overseas expansion platform and will run until December 31.
Following this, Kiss will participate in the Eeseol pop-up, a K-brand export platform by Lotte Home Shopping, in the Marais district of Paris from October 11 to December 30. Additionally, the brand will take part in a pop-up at Shinsegae's Hyperground in Tokyo from October 22 to 28, and will also be present at 'Beauty World Dubai 2026' at the Dubai World Trade Center from October 6 to 8.
After entering Boots, the largest health and beauty retailer in the UK, in July, Kiss is accelerating its efforts to secure international distribution channels.
In the fourth quarter of this year, Kiss plans to enter major department stores in France, including Galeries Lafayette, as well as De Bijenkorf in the Netherlands and David Jones in Australia. The brand will also showcase its products on Zalando, Europe's largest online fashion platform, and at Hebe, a leading health and beauty retailer in Poland.
Choi Kyung-ah, CEO of Kiss International, stated, "We aim to solidify our position as a global K-beauty brand by expanding from our initial base in Asia to North America, Europe, the Middle East, and eventually South America."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.