Samyang Foods is introducing its premium ramen, 'Samyang 1963,' to the Japanese market. Following its launch in the United States in August, the company is expanding its overseas sales regions and broadening its product portfolio beyond the Buldak brand.
On October 2, Samyang Foods held a product presentation and tasting event for local media in Akasaka, Tokyo, the company announced on October 6.
The event was attended by 22 representatives from 18 local media outlets. Hong Beom-jun, head of Samyang Japan, and Miyai Mizuki, marketing director, introduced the brand story and plans for the product's launch in Japan.
Samyang 1963 is a premium ramen that modernizes the heritage of Samyang Ramen, which was first launched in South Korea in 1963. It features a return to the Uji frying method after 36 years, enhancing the rich flavor of the noodles. Samyang Foods launched Samyang 1963 in South Korea in November of last year.
The product for the Japanese market is designed to appeal to local consumers, incorporating flavors from beef, chicken, garlic, and green onions.
Local media attendees experienced the product's spiciness, noodle texture, and broth flavor, showing interest in the development background of the Uji frying method and how it differs from existing ramen, according to the company.
Samyang Foods plans to officially launch Samyang 1963 in Japan this month, following its introduction to the U.S. market. After the launch, the company will also conduct marketing activities targeting local consumers.
Currently, Samyang Foods exports its products to over 100 countries worldwide, with overseas sales reaching 645.8 billion won in the second quarter of this year, surpassing 600 billion won for the first time. As the share of overseas business in overall performance increases, establishing brands beyond Buldak in international markets is identified as a medium- to long-term goal.
Hong stated, "Samyang 1963 embodies the ramen heritage that has continued for over 60 years since the beginning of Samyang Foods. We aim to convey a different taste and brand value of Samyang Foods to Japanese consumers and expand our engagement with local consumers through a variety of products."
* This article has been translated by AI.
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