AliExpress is gearing up for its biggest shopping event of the year, the '11.11 Singles' Day,' by offering electric vehicle prizes and discounts of up to 80%.
The promotion will run from November 1 to 18, as announced on October 29.
A key feature of the event is the 'Ali Gacha Lottery' raffle. Customers can purchase a ticket for 110 won to enter for a chance to win a Tesla Model Y RWD and discount coupons worth 50,000 won, 30,000 won, 10,000 won, and 110 won.
By completing missions such as checking in, browsing products, inviting friends, and making purchases, participants can earn up to four additional entries per day. Including the basic ticket, customers can enter a maximum of five times daily. However, the 110 won is the cost of the raffle ticket, not the price of the electric vehicle.
Discounts will also be significant. During the event, AliExpress will offer discounts of up to 80% on various product categories and issue brand-specific coupons with discounts of up to 15%. Ten major brands selling electronics and household goods will participate.
The event will feature themed promotions. From November 29 to 31, a 'Sale Preview' will allow customers to preview discounted products. On November 2, first-come, first-served coupons will be available, followed by brand-specific sales from November 3 to 6. Leisure and automotive products will be highlighted from November 7 to 10, and home living deals will be showcased from November 12 to 15. The final days, November 16 to 18, will feature last-minute discount events.
AliExpress is also expanding its offline presence. A large 'Ali Gacha Lottery' popup store, designed to resemble a capsule vending machine, will open in Seongsu-dong from November 5 to 8.
The venue will showcase a Tesla electric vehicle and include an 'Ali's Pick' area where visitors can experience key products. Attendees can participate in a challenge to grab products within an 11-second time limit to win physical prizes.
Last year, AliExpress operated its first standalone popup store in Seongsu-dong ahead of Singles' Day, introducing the '11-second challenge.' This year, the company is combining the electric vehicle raffle with online discounts and offline experiences for a comprehensive marketing approach.
An AliExpress representative stated, "This year's 11.11 Singles' Day features up to 80% discounts, electric vehicle and coupon raffles, and the Seongsu-dong popup store, enhancing both price benefits and the fun of participation. We hope customers enjoy shopping for necessary items at reasonable prices online and experience products firsthand at the popup store during this Singles' Day."
* This article has been translated by AI.
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